A global re-package of the Adidas speed training and training accessories range. Adidas packaging for sports equipment in the past has been all black with 3 white stripes. For the first time Adidas have used photography with their sports equipment packaging, looking to modernise and bring a human element to the brand. Showing the equipment being used will spark enthusiasm in the range and drive sales.
I worked with Adidas to design the look and feel of 150 packs of sports equipment. Prepared templates for the photographers to use at photo shoots. Retouched all images, artworked the entire range and created illustrations of each product for the reverse of the packs.
Designed multiple high end catalogues for Christie's Auction House for sales that took place in London, New York, Dubai, Hong Kong and Paris. The catalogues averaged around 300 pages and I was tasked with Catalogue layout, Image editing, photo retouching and colour proofing of high end artwork, historic relics and valuable objects.
Global project to convert printed auction catalogues into ipad format.
For Christies to step into the 21st century, I was tasked with the company’s first exploration into the digital catalogue arena. I delivered 40 plus projects converting printed catalogues into ipad format.
It is a global first for Christie’s. My role involved designing pages, project management, building presentations featuring pinch pan and zoom and 360 degree click through images and bid buttons.
I played a key role in changing the way that auctions are conducted and bids are made. I was also responsible for delivering a training program on ipad migration for all global Christie’s offices.
Andy’s world in 3d - iPad catalogue
Designed a 150 page 3-D iPad presentation promoting the sale of Andy Warhol’s ‘Statue of Liberty’ painting in New York.
The sale was a success and Andy Warhol’s ‘Statue of Liberty’ painting sold at Christie’s, Rockefeller Plaza in New York for $43,762,500.
EGS AEON NUG - Book design with exhibition and instalation
Designed identity and book for an exhibition featuring 3 artists Egs (Finland), Aeon (Australia) & Nug (Sweden). The exhibition took place at Fluorescent Smogg Gallery in Barcelona.
The book was printed in 100% risograph and each artist was assigned his own colour. The books were signed by all three artists and the interior of the gallery was painted by the artists for the books release.
A short video was also made to promote the release.
Three years in the works, this sale represents a large part of German art expert Gert Elfering's extraordinary collection of Kate Moss-inspired work. Perhaps inevitably the sale catalogue reads as a who's who of fashion photography. In 59 lots her image - rendered mostly through photography, but also oil, plaster and ink - was auctioned in Mayfair, London.
I was tasked with producing an iPad presentation to go along-side the printed catalogue. The iPad presentation featured all imagery from the book with pinch, pan and zoom but also featured video footage, television commercials and interactive 360 degree views of sculptures.
The auction raised over £1.5 million sparking wide spread media coverage.
I created vector repeatable tiles for Peagreen. Peagreen are a UK based surface pattern design studio specialising in illustration and design for apparel, stationery, products & environments.
They have worked with companies such as SIGG, Nike, Habitat, Hasbro, Mattel, Boden, Gap Inc., Urban Outfitters, Paperchase, MoMA-New York, WHSmith, Stüssy, Topshop, Patagonia, The North Face, Unicef and many more.
India Video Titles
Created animated video titles to go along with a series of short videos that I also filmed and edited.
Designed identity and all printed elements for Blixen Restaurant in London’s trendy East End.
Positives Negatives and Accents
An animated video for MTN. The video was made with photographs around Barcelona to promote an exhibition for artist's Ponk and Aeon.
Over the years I have been asked to design a lot of logos. Here is a selection of some of my favourites.
Designed logo and built website for artist Aeon. The website was designed for mobile and desktop featuring galleries, video, blog and a store.